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If you are a newbie or established blogger, chances are you have heard of rich pins and how they can benefit your blog or business. I am sure time and time again you have been confused about how to apply for and use rich pins. I have seen so many blog posts on how to apply for and use rich pins but none that show you easy to follow directions to do so. This is what has brought me to writing this for you. I have found the easiest way to apply for and use Rich Pins that require no further maintenance afterward!
As a blogger, Rich Pins are important for your blog or business because they provide more information about your posts that the pins are linked to. Each Rich Pin for a blog post is categorized as an Article Pin and shows the headline, author, and story description. Rich Pins provide more context about your Pin by showing extra details directly on your pin. There are four types of Rich Pins: App Pins, Product Pins, Recipe Pins, and Article Pins. All these types of Rich Pins help pinners save the stories that matter to them. People are more likely to save a Rich Pin than a plain old regular one.
The more times your pins are repinned, the more likely they are to be seen. The more likely they are to be seen, the more likely they are to be clicked through to your site and repinned again. And you know what that means!? The potential to go viral!
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Ready to apply for and use Rich Pins today?
Let’s get to it then. Once your pins to your posts exist on Pinterest, they always exist on Pinterest. They will just continue to be pinned and repinned back and forth, bringing you traffic while you sleep and passive income if you utilize affiliate links within your pins and posts.
First, Install the Yoast SEO plugin.
Go to the plugins page of your WordPress dashboard and type in Yoast SEO. Click the Yoast SEO plugin to download, install, and activate the plugin.
After YoastSEO is activated, navigate to the plugin on the left sidebar of your dashboard.
Click where you see ‘SEO’.
On the Yoast SEO plugin page, select the tab that says ‘Features’.
On the ‘Features’ tab, scroll down to where you see ‘Advanced settings pages’ and click to enable. This will enable metadata on your site’s or blog’s pages.
Once you have metadata enabled on your pages, you are ready to validate your pins!
Second, Validate your Pin.
Head over to the Rich Pin Validator and enter the URL from one of your recent posts. Do not use your site’s home page URL. For example, I used this post’s URL for my Rich Pin validation and application. Copy and paste your chosen URL into the Rich Pin Validator and click ‘Validate’.
Third, Apply for Rich Pins!
After you click ‘Validate’, you should see a message that says “your pin’s been validated!” Then, click ‘Apply Now’ and select ‘HTML tags’.
That’s it. It may take up to 1 hour for your Rich Pins to take effect. However, for me, it was pretty instant. After your site and Pins are approved, all your Pins (past, present, and future) will show up with a headline (post title), author (your Pinterest username and site) and story description.
After your site and Pins are approved, all your Pins (the past, present, and future) will show up with a headline (post title), author (your Pinterest username and site) and story description (the meta description you have filled out in Yoast SEO).
Make your pins go viral!
No one is going to click on a Pin that they don’t find interesting. Design your Pins nicely, make them easy to read, hook the reader with exciting text and images, and make them vertical. You can do all of this with PicMonkey.
In PicMonkey, you can use any one of their hundreds of Pinterest vertical image templates to customize to your desire. I usually make 1-3 Pins for each post and pin them at the highest performing times. For Pinterest that is between 8-11pm. Take that mental note of the timing, that is the most important part. During that time is when the post people are on Pinterest and actively engaged. This means they will be more likely to see your Pin, repin your Pin and click through to your website.
Another surefire way that your Pins will go viral is to take a stab at using Tailwind to schedule your Pins and join Tailwind tribes. This will boost your chances of your Pins going viral and skyrocket your traffic!
Get the full scoop on how to go viral in this loaded post that tells you step-by-step how I went from 300 to 3,000 views in 1 day!
Beware, you will get instantly hooked.
What other strategies have you implemented with Pinterest to make your Pins go viral? I would love to hear about it in the comments!
Here are some free blogging resources that have helped me on my blogging journey. Maybe they can help you too?
The Ultimate Freebie Master List
This master list is composed of the top freebies; free stock photos, checklists, courses, guides, planners, etc.