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This is a guest post provided by Wendy of outreachmama.com
Optimizing Your Online Marketing Strategy
The key with online marketing is to work smarter, not harder. You want to maximize useful strategies and minimize those with low ROI, or Return On Investment. Some of this will depend on the size of your business. Some of it will depend on the kind of online content you produce, as well as that which technically under grids it—like links, back links, anchors, keywords, meta tags, images, videos, and structure.
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There are multiple types of online content solutions which may additionally utilize such protocols; such as SMO or PPC. SMO is Social Media Optimization, PPC is Pay Per Click. PPC campaigns tend to be more effective for larger operations, but this isn’t always the case. SMO is a means of buffing up SEO, in all reality, and is almost unilaterally applicable—but again, there are always exceptions.
The key to maximizing your online exploitation of such solutions revolves around cutting away the dross. You don’t want to re-invent the wheel. You don’t want to use trial-and-error approaches to design links which will drive traffic top your site. Rather, you want to use tools that will save you time and effort in the process.
Linkio is a legitimate SEO tool that’s definitely worth your consideration—it helps you save time and maximize your online marketing efforts; according to the site, such tools should: “…automatically filter out links that don’t matter.” When such a process is automated you can focus on more important aspects of facilitating inbound clientele.
Reduction Of Time Loss
The key to any optimization solution is reducing lost time. Time truly is money, and what is your time worth? Consider: if you spend twenty hours designing an online content marketing campaign, when you could have spent $200 doing the same thing with a content agency, you’ve probably lost money—unless your time as a business owner is less than $10 an hour.
That said, if you want to be effective and truly maximize your budget, then your content needs to be at least five hundred words in length—longer is better. You should create at least fifty pieces of such length or longer on a monthly basis. From there, you need to structure content so that it meets an average reading level.
Paragraphs shouldn’t be too big or small, you should have a proper smattering of pictures and/or video, if you can source it. Next, you need to guest post in a way which doesn’t over-saturate the web with content that could get you flagged by a watchdog algorithm on a search engine. This means designing legitimate content that matches a target audience reached by a certain blog. Believe it or not, there are rules to consider here!
Once you’ve done all that, you need to ensure your back-links are the most effective. Again, working with a professional SEO agency is a key means of doing as much, but it isn’t strictly necessary. Still, you’re likely to reduce opportunity cost and increase ROI through pursuit of such a solution.
Give It Time
The next thing you need to do is establish an effective time frame. A year is usually a good rule of thumb if you’re starting from scratch, though depending on the size and scope of your business, you may want to make it a year and a half. All told, that’s 300,000 to 450,000 words, at minimum if you average 50 articles a month at a minimum size of 500 words per piece. Again, you can do this yourself, but it makes more sense to work with professional solutions. You’ll likely see faster returns.
Online marketing can be exceptionally successful, but it also has the potential to be essentially neutral if you don’t properly design your outbound campaigns. So be strategic, consider your options, and make decisions based on that which is most likely to profit your particular operation. If you’re diligent to do that, you’re likely to see exceptional results faster than you may have anticipated.
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Grammarly: Without this tool, every other sentence you read on this blog would be completely butchered. Grammarly is an extension I installed onto my Chrome browser and automatically spell-checks and grammar-checks ANYTHING I type. I love it.
Picmonkey: I use PicMonkey and Canva for editing all the images, graphics, pinnable images and featured images on my blog. I switch between the two to keep the cost low ;).